Longevitech TLV 2023: AgeGroup meets Bárbara Rey Actis

AgeGroup is proud to sponsor Longevitech TLV 2023, taking place in Tel Aviv, Israel, on the 13th and 14th of February. Ahead of the event, we’ve interviewed many of the individuals who will be participating in Longevitech TLV 2023 to learn about them and their businesses. In this feature, we meet longevity advisor and consultant Bárbara Rey Actis.

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Longevitech TLV 2023: AgeGroup meets Bárbara Rey Actis
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Hi Bárbara, it’s great to meet you. Tell us about yourself…

My name is Bárbara Rey Actis and my business is Longevity Initiatives.

I’m currently focused on content development and working in a business advisory and consultancy capacity. I like the academic and scientific approach to longevity.

That sounds like you have incredible scope to make a real difference in the longevity space! How do you go about doing this?

I have deep transversal knowledge about longevity and aging from a dual perspective: people and companies. Both visions allow me to encourage people to act toward their own longevity in a positive, preventive, and proactive way and to let companies know the best way to develop products and services to support people, so they don´t feel alone in the journey.

Tell us a little about your personal background. What brought you to where you’re at and the roles you perform today?

I have 30 years of professional experience working for multinational companies in marketing, so, I know about needs, gaps, opportunities, consumers, and budgets, but above all, I know about people. Since 2011, I have been working in the pharma industry, so I´m very involved with people´s health and wellness, especially in self-care. In 2018, I did an MBA, and my final project was a digital platform developed to encourage people to have active aging. Since then, I continued researching, studying, and sharing my knowledge in many ways with people and companies.

At present, I'm building awareness and a reputation in the community. I've just launched my first book and intend to become a keynote speaker and a relevant consultant. My plan for the near future is to write a second book targeting companies willing to developf products and services for seniors. My aspiration is to become a social innovator in Longevity.

Thank you for time, Bárbara, we look forward to your session at Longevitech!

You can learn more about Bárbara and Longevity Initiatives at https://www.longevityinitiatives.com/

Longevitech TLV 2023 takes place across 13th – 14th February.

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